Direct mail has been making a comeback in recent years, and it's not hard to see why. With more people working from home due to the COVID-19 pandemic, direct mail has become a more effective way to reach consumers who may not be spending as much time online. In fact, according to a recent study by the Data & Marketing Association, direct mail response rates have actually increased in the past year, with an average response rate of 5.3% for house lists and 2.9% for prospect lists.
This is good news for businesses looking to connect with their target audience, and CKN Print is here to help. As a leading provider of direct mail services, CKN Print offers a variety of solutions to help businesses create and distribute effective direct mail campaigns.
One of the benefits of direct mail is its ability to cut through the clutter of digital marketing. With so many ads vying for consumers' attention online, it can be easy for your message to get lost in the noise. Direct mail, on the other hand, offers a tangible experience that can make a lasting impression on your audience.
Additionally, direct mail allows for more targeted messaging. With access to data on consumer behavior and preferences, businesses can create highly personalized campaigns that speak directly to the needs and interests of their target audience.
Of course, creating and distributing direct mail campaigns can be a complex process, which is where CKN Print comes in. Our team of experts can help you design, print, and distribute your direct mail pieces, ensuring that your message reaches the right people at the right time.
So if you're looking to take advantage of the increased engagement levels on direct mail and connect with your target audience in a meaningful way, contact CKN Print today to learn more about our direct mail services.