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The Future of the Print Industry and Opportunities for the Next Generation

Updated: Jul 29

In a world increasingly dominated by digital media, it’s easy to question the relevance of traditional print. With headlines proclaiming the decline of print media and the rise of digital alternatives, one might wonder: is print truly dead in the UK? The answer, however, is far more nuanced. The print industry is evolving, and there’s a wealth of opportunity for young people ready to step into this dynamic field.



The State of the Print Industry


In this modern era, it’s easy to overlook the ongoing need for printed materials. With the rise of digital advertising, the shift to paperless operations, and the popularity of digital magazines and e-readers, print may seem outdated. Coupled with growing concerns about climate change and efficient resource use, it’s tempting to view the print industry as a major contributor to deforestation and environmental harm.


However, despite these challenges, printed materials remain vital in various sectors, including education, marketing, packaging, and personal communication. The tactile quality of print offers a unique experience that digital media cannot replicate, and many industries still rely on print for its effectiveness. Moreover, the print industry is far from the environmental villain it’s often perceived to be.


One of the key trends shaping the future of print is sustainability and the industry has made significant strides already. Adopting practices like using recycled paper, eco-friendly inks, and energy-efficient technologies are increasingly common. Certification programs, such as those from the Forest Stewardship Council (FSC), ensure that paper comes from responsibly managed forests, helping to preserve rather than deplete natural resources. In fact, only 11% of the wood harvested globally is used by the paper industry, with organisations like FSC committed to replenishing these resources.


While the print industry in the UK has faced challenges in recent years, it is far from obsolete. The rise of digital platforms has shifted consumer habits, but print continues to play a significant role in various sectors. In fact, the UK print industry employs over 100,000 people across more than 8,000 companies, generating an annual turnover of around £14 billion.


The ongoing innovation in print is particularly noteworthy. The industry is not static; innovations like augmented reality (AR) and interactive print are integrating with digital technologies to create new, engaging experiences. This blend of traditional and digital media can significantly enhance marketing efforts and consumer engagement.


Personalisation is another trend driving the industry forward. Advances in digital printing technology allow for greater customisation, enabling businesses to create marketing materials that resonate more deeply with their target audiences. This level of customisation is something that digital media alone often cannot achieve. Additionally, niche markets within the print industry, such as high-end packaging, limited edition publications, and artisanal print products, are thriving. These specialty areas provide opportunities for creativity and craftsmanship, proving that print can still offer unique and valuable experiences that digital media cannot replicate.


These efforts illustrate the industry's commitment to reducing environmental impact while continuing to provide valuable printed materials. Print is evolving to meet modern environmental standards and complements the digital landscape effectively.



Why Print is a Promising Career Choice


The evolving nature of the print industry offers exciting prospects for those willing to embrace change and innovation. A career in print can be incredibly rewarding. The industry encompasses a wide range of roles, from graphic design and production to sales and marketing, allowing individuals to find a niche that aligns with their skills and interests. Print offers a canvas for creativity, whether it’s designing eye-catching materials, experimenting with new printing techniques, or developing unique packaging solutions.


Technological advancements mean that careers in this field are dynamic and forward-thinking, appealing to tech-savvy individuals. Moreover, working in print allows you to contribute to sustainability efforts by promoting and implementing eco-friendly practices within the industry. As businesses continue to seek high-quality, customised print solutions, the demand for skilled professionals in the industry remains strong.


Do I Need Any Qualifications?


With such a wide range of opportunities within the print industry one can expect that there are multiple pathways into the workforce. From school leavers to recent university graduates the industry is open to new talent. Apprenticeships are a fantastic way to kickstart a career, these can be found on the government apprenticeship website - Find an apprenticeship - GOV.UK (www.gov.uk). Looking on specific company websites is also a good way to find apprenticeships.

Of course, certain roles will require experience or qualifications and subjects such as business, graphics, and media provide applicable skills to the print industry. However, these are not constraints. Often businesses looking for new talent search for hard-working individuals who are willing to learn.


Encouraging the Next Generation


The print industry offers more than just a job, it provides a chance to be part of an evolving field that blends tradition with innovation. To make the most of these opportunities, look for educational programs and apprenticeships that offer hands-on experience in print technology, design, and production. Networking with professionals in the industry through events, social media, and industry groups can provide valuable insights and help build relationships. Staying informed about industry trends and technological advancements is crucial for remaining competitive and innovative in your career.



Print is far from dead; it’s evolving and adapting to meet the needs of a modern, digital world. For anyone with a passion for creativity, technology, and sustainability, the print industry offers a wealth of opportunities. Embrace the chance to be part of this dynamic field and contribute to its future growth. If you’re considering a career in print, now is the perfect time to explore the possibilities and discover how you can make your mark in an industry that continues to thrive and innovate.

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